NEW INSTAGRAM ALOGORITHM

Previous Ranking System: Instagram’s previous algorithm ranked reels primarily based on how an account’s followers engaged with them. This tended to favour accounts with large followings, giving them more reach.

Equal Opportunity: Instagram aims to give smaller accounts an equal chance by implementing a new recommendation system. This system involves beta tests where eligible content is shown to a small audience that may be interested, regardless of whether they follow the creator or not.

Beta Testing Process: The new algorithm essentially operates as a series of beta tests for all eligible content. The top-performing reels within these tests will then be presented to a wider audience, and the process will repeat.

Potential for Virality: With this new approach, Instagram users may experience a shift towards a “anyone can go viral” phenomenon, as the algorithm gives content from smaller accounts the opportunity to reach a wider audience based on performance rather than solely relying on the size of the account’s following.